Client: Qore Performance — Knoxville-based manufacturer of advanced thermoregulation solutions for military, industrial safety, law enforcement, and fitness professionals.
Role: Marketing Manager & Lead Illustrator (in-house).
Overview: I create all customer-facing technical illustrations for the brand — the detailed, precise visuals that appear on product pages, packaging, spec sheets, and guides. These illustrations clarify exactly what’s included in every package, break down complex components (cooling systems, plate carrier integrations, hydration routing), and show how the gear functions in real use.
The work reaches a wide, demanding audience: individual e-commerce buyers, industrial safety teams, U.S. and allied military units, law enforcement agencies, and everyone in between. Every line is designed for clarity and credibility — helping operators understand, trust, and correctly deploy the equipment in high-stakes environments. It’s meticulous, high-responsibility work that directly supports sales, training, and mission success.