I’m a British-born USAF military brat (complete with weird accent), now living in the United States. I enjoy the outdoors, community, DIY music and culture, and watching cult classics with my wife.
I have a passion for capturing style and sophistication in my work. I bring a unique perspective to every project, combining artistic vision with technical expertise to create, capture and direct design and photography that is visually compelling and tells a meaningful story.
With over ten years of experience and a Bachelor’s degree with Honours in Graphic Design from the Cambridge School of Art, I specialize in applying diverse design techniques to create impactful visual communication for clients, with particular expertise in print media, illustration, typography, and e-commerce merchandising.
I specialize in creative direction and brand management, developing strategies to strengthen brand identity. Using visual storytelling expertise, I guide teams to create cohesive brand experiences that engage audiences and encourage interaction.
I specialize in lifestyle and product photography, blending authentic moments with an editorial aesthetic to create compelling images that tell meaningful stories and elevate brand narratives.
Accompanying my visual creative skills, I also specialize in generating copy across e-commerce, social media, educational material, and blog articles to effectively convey the 'why' behind marketing efforts and connect authentically with audiences.
Years of experience developing brand's organic search value have given me the tools to significantly grow online brand presence without touching paid advertising.
I am well-versed and effective across photo, video, and audio content creation for social media, YouTube, and Podcasts, with multi-millions of views across platforms.
I focus on understanding a brand's purpose and authenticity while developing strategies that resonate with the audience. Consistency across platforms and collaboration with internal teams, along with adapting to market trends, are vital for driving brand growth and success.
Leading creatives involves fostering collaboration among internal teams and external contractors. I prioritize clear communication, provide direction and training, and maintain strong relationships with partners. By leading with empathy and a focus on performance, I strive to cultivate successful joint campaigns and long-lasting partnerships that drive results.
Overseeing creative teams involves fostering collaboration among internal groups, contractors, and partners. I focus on synchronizing initiatives for successful campaigns while building lasting partnerships, emphasizing efficient logistics and networking to enhance brand recognition and create growth opportunities.
Knoxville, TN
My current role as Marketing Manager at Qore Performance — a leading manufacturer of high-end military, industrial safety, and fitness equipment focused on advanced thermoregulation technology — I lead the marketing team as its most senior member.
My responsibilities span the full marketing spectrum:
This comprehensive oversight ensures cohesive messaging and performance across all channels while supporting the brand’s mission in demanding environments.
Phoenix, AZ
As Graphic Designer and Photographer at Galco Gunleather — a premier American manufacturer of high-quality leather holsters, belts, slings, and firearm accessories since 1969 — I served as a key contributor to the graphics and marketing team.
I created digital/print collateral for weekly sales, produced technical illustrations for product guides, managed product photography (white-background, flat lays, in-use shots), developed email campaigns, and supported trade show materials (e.g., SHOT Show) and video editing.
I also trained new junior marketing team members in photography and graphic design to maintain consistency.
This role delivered precise, professional visuals that reinforced Galco’s reputation for quality in the firearms industry.
Scottsdale, AZ
Beyond design, photography is a core passion. Following my work at NYPD Pizza capturing menu items, I applied my product photography expertise at Grey Flannel Auctions — a premier, family-owned sports memorabilia auction house since 1989, renowned for high-value photo matched jerseys, signed items, and iconic collectibles.
I photographed everything from Babe Ruth-signed baseballs and Shaquille O’Neal’s shoes to pieces valued from $25 cards to record-setting historic artifacts. This role demanded meticulous care, precision, and attention to detail — including creating graphics for photo-matching authentication by aligning items with in-game images, capturing minute imperfections like loose threads and stains for accuracy.
This experience honed my ability to handle irreplaceable items with the utmost responsibility and technical finesse.
Phoenix, AZ
At NYPD Pizza, a Phoenix-based chain with seven locations across the Valley, I was brought on to infuse fresh creative energy into the brand’s social media, menus, and print/digital collateral — driving greater brand awareness and engagement.
I contributed to strategic marketing discussions, helping plan promotions, events, and overall initiatives. Additionally, I leveraged my photography skills to capture high-quality in-house menu item images, eliminating the need for external photographers. This streamlined workflow, reduced costs, and improved efficiency by removing communication gaps between photographer and designer during layout implementation.
Phoenix, AZ
My first U.S.-based design role was at Southern Glazer’s Wine & Spirits, the largest distributor of wine and spirits in North America. I created print advertisements for major household brands including Absolut, Bacardi, Jim Beam, Jägermeister, Skyy Vodka, and others.
These materials were deployed statewide in Arizona, across diverse venues—from local dive bars to five-star resorts. Working primarily in Adobe InDesign, Photoshop, and Illustrator, I adapted designs to reflect each brand’s distinct style while addressing the varied needs of our broad customer base and accounts.
The role sadly concluded due to the pandemic’s impact on the hospitality industry, which severely reduced bar and restaurant advertising demand.
Norfolk, UK
At Riflecraft Ltd., a specialized outdoor shooting sports store focused on bespoke custom gun smithing, I managed advertising and social media presence as an early in-house role.
I handled content creation, graphic design for promotional materials, and product photography of custom firearms and accessories, delivering high-quality visuals to showcase craftsmanship and support the store’s reputation for precision work.
Suffolk, UK
Phoenix, AZ
Knoxville, TN
In parallel with in-house roles, I maintain an active freelance practice through AP Design, pursuing diverse projects that expand my creative scope and client base beyond typical opportunities.
Since my student days in college and university, I have taken on varied commissions — from independent performers and local brands to U.S. military clients — spanning graphic design, branding, and photography across multiple mediums.
This ongoing work allows me to apply technical expertise to unique challenges, deliver tailored solutions, and continuously refine my skills in a broad, independent context.
Cambridge School of Art (ARU), Cambridge, UK
Following my studies at West Suffolk College, where I built foundational skills in art and design, I pursued further training at the Cambridge School of Art (part of Anglia Ruskin University), drawn to the city's creative environment and the course's emphasis on practical, industry-relevant work.
The program advanced my abilities in web design, animation, brand identity, typography, and campaign design, while refining my existing strengths in graphic design, photography and illustration.
Through live client briefs with local studios such as The District and Onespacemedia, I developed confidence in preparing presentations and pitching concepts. Additional projects for major brands like Sony and Penguin Publishing honed my understanding of target audiences and effective demographic marketing.
West Suffolk College, Suffolk, UK
Immediately after high school, I completed a two-year Graphic Design program at West Suffolk College in Bury St Edmunds, achieving an overall Distinction grade.
The course provided a strong foundation in the Adobe Creative Suite (InDesign, Photoshop, Illustrator) and introduced practical industry experience through live client briefs with organizations including the SyFy channel, The Mix, and Talk Talk mobile. For the Talk Talk project, my work advanced to the final round of a national contest judged at CHI & Partners in London.
This early training established core technical skills and client-facing confidence that supported my subsequent professional development.
Thank you for your interest in my work. Whether you have a project in mind, need more information, or just want to say hello, I would love to hear from you.
